Sometimes, we hear sales teams complain that their emails end-up in spam within weeks of creating a new email domain or a new email address in an existing domain. They say that they just started sending emails to their prospects and yet within weeks their emails end-up in their prospects spam mail.

Why do email clients mark a particular email id as spam within days of creating a new id?

When an email client observes that a newly created email domain or email id sends emails, it starts analysing the traffic coming out of it. If the number of emails sent are more, it is more likely that the email client treat it with suspicion since a lot of email clients use email volume to detect spams. 

So if a sales rep or an email marketer starts sending a number of emails from their email address after newly creating an email domain or a new email id, the email client marks the email address and even the email domain as spam. 

To avoid this, one has to send a fewer number of emails from their domain or email address initially to build a reputation for their email.  

When marketers use automated email sending tools to send emails via their email, it is a good practise to use email-warmup to build its reputation to avoid future mails ending up in spam

How does an email warmup feature work. 

An email warm-up feature lets you send a fewer number of emails initially and gradually increases pace of emails sent. By doing this teams can reduce the chances of an email address being marked as spam and ensure the mail reaches the prospects inbox.

Sometimes, we hear sales teams complain that their emails end-up in spam within weeks of creating a new email domain or a new email address in an existing domain. They say that they just started sending emails to their prospects and yet within weeks their emails end-up in their prospects spam mail.

This happens when an email service provider (ESP, such as Gmail, Outlook, Yahoo. etc) marks a particular domain or an email address as a spammer.

Why do ESPs mark a particular email address as spammy within weeks of creating the new address ?

ESPs monitor the total volume of emails being sent from an email address / domain. Any sudden spike in sending volumes is treated it with suspicion and as spammy activity.

Therefore, as a sales representative or an email marketer, when you start sending emails from a newly created or even an existing email address, ensure that you send few emails initially and gradually increase the number of emails sent everyday. This process is called warm-up and the resulting organic increase in your email send volume helps build up email reputation and avoid getting marked as a spammer.

How can I do campaign warmup in SmartReach.io ?

In SmartReach.io, when you create a new campaign, and are about to start the campaign, you have the choice to start it with warmup. 

If you choose to start a campaign with warm-up, you will be asked for the number of days you wish to warm-up and also the number of emails you wish to send on the starting day of warm-up. 

(We recommend a higher warm-up length and lower sending number of emails to begin with and give a default value of 5 emails to begin with. You can change this.)

When you select the above settings, the way smartreach.io's algorithm works is that it starts to send 5 emails on the first day and increase this number randomly to a slightly higher number on the following day and would continue to do so until the warm-up period you have selected. 

The algorithm would reach the maximum number of emails that can be sent in the campaign on the last day of your warm-up and from then it can continue to send the limit you have chosen. 

For example -- In your campaign you have set the maximum number of emails to be sent per day as 100 emails and your settings for number of days and starting number of emails are 10 and 5.

On the first day our system sends 5 emails. It would send something like 7, 12, 19, 27,... and on 10th day it would send 100 emails. ( the number between 5 and 100 are randomised) 

Note: Choose your settings for lower sending. We would recommend not to set the maximum sending limit to over 100 during the warm-up period. 

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